Pirch Soho NY

On Saturday, May 21 Pirch Soho opened at the corner of Lafayette and Broome in New York City.  On Thursday, I attended the VIP opening party with the rest of the SieMatic and Fitch design teams.  As long-time readers know, I have been designing the kitchen areas for the Pirch stores, and Soho is unquestionably our best.  Here are some impressions of the finished store and the grand opening party.

Blog Subway

The buzz starts on your subway ride to Spring Street.  Pirch has advertisements throughout the subway using celebrities in the decorating and gourmet arenas.

Blog Ext Sign

The building itself is a fine old stone/brick manufacturing/office building, lovingly restored.  The store itself covers 32000 square feet and actually comprises space from at least two buildings, as the grade change and brick arches inside reveal.  The exterior brickwork and paint is exceptional.

Blog Exterior

Approaching the store after 6pm, guests experienced a velvet rope line up the block and tuxedo-clad “security”.  Yes, quite the buzz.

Entry View of Pirch Soho New York

Above is the view upon entry; SieMatic is the very first thing you see, even before the standard Pirch complimentary cafe.  SieMatic was very fortunate to get involved with the store layout early in the design process.  We were able to implement SieMatic’s vision of Timeless Elegance and Journey of Discovery by ensuring lots of space around each kitchen environment and letting the architecture inspire our layouts and material choices.

SieMatic S2 Agate Grey Soho New York

This first display features Gaggenau appliances, with a freezer and refrigerator clad with Black Oak veneer and the balance of the cabinets in Agate Grey matte lacquer.  The open layout and floating shelves are minimal and contribute to the spacious feel.

SieMatic SC40 Umbra Kitchen at Pirch Soho

As one walks throughout the space new display environments reveal themselves around wall blocks and glass screen walls.  As they were setting up for the party, some of the larger areas were dominated by catering and DJ equipment so this shows only a portion of what is on offer.

SieMatic Viking Display at Pirch Soho New York

Appliances on display include Sub Zero, Wolf, Viking, Miele, Gaggenau, Monogram … essentially the best available in the market today.

SieMatic 3003RLM Nutmeg display at Pirch Soho

SieMatic’s new 3003 door features a very thin 6.5mm edge detail in matte Nutmeg lacquer.  We mixed a very subtle aged bronze accent color into this display, as seen on the handles.  Up front we show another 3003 in Graphite lacquer, this one featuring Miele appliances and stainless steel accents.

SieMatic and Miele Display at Pirch Soho New York

Realistic seating areas are included where we could fit them, as this completes the domestic feel but also these areas are where the Pirch and SieMatic customer consultations start as guests receive exceptional and personalized service when shopping at Pirch.

SieMatic 3003RLM display in Pirch Soho New York

The Miele display is tucked into the window on the Broome side of the store, shown behind the stair area below.  This little display may not be much in size but when customers explore each area of the store little surprises like this small kitchen area come to life.

Stairs at Pirch Soho New York

Pirch offers kitchens, bathrooms and outdoor living furniture and fixtures.  A view to a bath environment on the second floor shows how the store designers (Fitch of Columbus OH) aimed to show complete environments in the design.  Note – all faucets and bath fillers and shower heads are fully functional for a very realistic experience.

Glog Bathroom

The spaces on the second floor are more intimate due to a lower ceiling and window height.  We responded to this feature by making the kitchen areas smaller and more realistic by building them in with walls and the ceilings properly.  This “Innovation Loft” kitchen takes up the corner of the second floor and is part of an apartment suite.  There are many home-organization and entertainment media screens embedded into the design like in the table and on top of the counter top.

SieMatic Loft Area at Pirch Soho New York

The loft is fairly small so a good view of this area was a bit hard to capture properly.  I didn’t venture upstairs during the party to see how this area was received but I’ll pop-up to NY occasionally to see how the store is doing “in action” and report back.

SieMatic Loft Area at Pirch Soho New York

We used as many new SieMatic features as we could, including these open shelves from the “URBAN” collection of furniture, quite appropriate to New York’s apartment-dwelling clientele.

SieMatic SC10 Graphite Cabinetry at Pirch Soho New York

Marcia Speer of SieMatic poses with me for our obligatory party shot.  Marcia and I work very close on these stores, selecting materials and shaping the overall product offering and interfacing with the Pirch team to get the mix of cabinets, counter tops and appliances just right.  In addition we have a team of bright designers, managers and installation experts at SieMatic who help put the whole thing together – too many to note here but they know who they are and if reading this, please recognize that I cannot take any credit for this work without your invaluable help!

Designer Mick Ricereto and Marcia Speer of SieMatic at the Pirch Soho New York Grand Opening

Next up for Pirch and SieMatic is the exciting addition of Austin TX.  We have almost completed this design and it should be open by early 2017.

I know this latest store is the best for SieMatic and Pirch and I’m sure it will be a smashing success.  When you are in NY please stop by and see the store and let us know how we are doing.

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Visiting SieMatic Amsterdam

In previous posts I covered my voyage to Germany with SieMatic’s North American design partners for our visit to IMM – the furniture show in Cologne.  After the show we jumped on an ICE high speed train at 300 km/h to see SieMatic’s new flagship showroom in Amsterdam’s Vondelpark neighborhood.

SieMatic Amsterdam Exterior

This new studio is unique in many ways, one of which is full integration into this wonderful old townhouse steps away from the Vondelpark, a lovely urban green space just a couple blocks away from the recently renovated Rijksmuseum.

As we discussed above, SieMatic has revolutionized their approach to displaying product towards one of full, realistic environments.  The full building envelope is part of the experience, much the same as any top-level luxury product.  The townhouse selected for the studio itself is magnificent and no doubt provided the designers from Schepers Architects (along with SieMatic’s in-house department) tons of inspiration for the layout.

Entry At SieMatic Amsterdam

Upon entry you can see how the space is divided, as you choose to go up or down to the visible, inviting living spaces.  The effect is like a peek into actual apartments, as the individual spaces are decorated so well it looks as if the residents had stepped out minutes prior.

White SieMatic S2 Kitchen at SieMatic Amsterdam

This is the first display upon going down the first landing.  This is the S2 series in Lotus White gloss, accented with only stainless steel and Titan Oak veneer.  The herb garden is congruent with the trend we saw in Cologne.  The backsplash compartments seen below are used many times in the this studio.  These small details impressed me over and over; the individual displays show a masterful hand for detail.

Herb Garden Island

The apartments blend into each other with transition spaces, such as below.  Large walls have clever lighting and copper panels with a patina effect, combined with photo murals.  These scenes compliment the style of the room and bring the whole ensemble together.  These transition spaces are shared between several kitchen alcoves, but the effect is one of overall harmony as together they feel like an expansive, single environment.

Transition Area

The furnishings and decor are expertly chosen and curated.  Remembering we are in Amsterdam – a city of small apartments and narrow townhouses – the designers and studio staff have honed in on what works for their local market and the types of buildings they will be asked to work with.

Small Amsterdam Kitchen Display at SieMatic

Above is an S3 kitchen, using a combination of materials in a smart manner.  I like how the architects kept the window frames black in all the rooms – a nice unifying feature – and played off it with dark accents wherever possible.

Kitchen at SieMatic Amsterdam

Amsterdam has small houses, and yes the studio addresses this with small display environments.  I found these small rooms to be very inspiring.  The use of shelves, decor, creative backsplash storage elements and use of color and materials is again masterful.  The above display sports this fantastic storage wall behind the cooktop and sink:

Creative Kitchen Backsplash StorageOn another floor is this transition space with a wall of gloss Graphite panels mirrored by a copper/photo wall.  Instead of merely moving you through to the next space, I found these transitions to be very inviting and like a palette cleanser as you moved to the next apartment.

Another Transition Space at SieMatic Amsterdam

In the upstairs spaces the original building details are more visible, and the entire top floor feels like one grand apartment.  The kitchen furnishings are still quite modern here, but the overall feel is still Classic as the room environment is the rightfully steers the room’s style.

Classic SieMatic Kitchen Environment

The other spaces are just as nice or even more so, with integrated work spaces for consultation with clients or in our case, for a luncheon meeting for 20 people.  As I mentioned in my IMM posts above, I had come down with a fast case of flu and unfortunately didn’t stay in the showroom for to document everything.  I’m sure my colleagues were glad I didn’t spend too much time in general population.

Overall, this studio presents a very convincing luxury environment, and one undoubtably effective at making Amsterdammers feel at home.  Although this presentation is quite different than say New York’s flagship showroom, it is still undeniably SieMatic.  And in my office, as we work on future SieMatic projects, this will be our challenge; as we renovate spaces around the world, we shall increasingly draw on local conditions and inspiration for new studios without diluting the unique luxuries of SieMatic’s global brand.

IMM 2015 – The Kitchens

In this third installment of my trip to IMM in Cologne, it’s time to show the news in kitchens.  My trip’s main purpose was to travel with SieMatic and work with their customers on future showroom planning.  Naturally, our first stop when arriving at the massive fairgrounds was to visit the SieMatic stand.

SieMatic Stand IMM 2015

SieMatic has a new category system to describe their offerings: Urban, Pure and Classic.  As we do in the best showrooms and studios throughout the world, the stand created convincing environments to illustrate each style.  The overall feel is unified by a single floor and ceiling treatment, and all the product finishes compliment each other in the relative proximity.

This first view is from the outside “long side’ of the stand, which was a freestanding rectangle positioned right at the front of hall 4.  This new Urban kitchen is in a fresh lacquer color called Umbra, mixed with Matte Black Oak.

SieMatic at IMM 2015

The feeling is very free and open.  Note the exposed drawers at right below, which coordinates with the shelves above them.  The island is anchored by a herb garden planter, which as you will see throughout this post was a very big trend this year.  (I’m proud to say I predated this trend 2 years ago with my Schindler Lovell Beach House concept kitchen – seen here).SieMatic at IMM 2015

I love the feel of this display, how casual and yet quite put together it is.  On the far left you can see the new SieMatic 29 sideboard; this new idea goes back to SieMatic’s origins to 1929 but in an updated, sleeker skin.

SieMatic 29 Urban Sideboard

This detail shows another 29 Sideboard in Titan White.  Note the flooring, the table and the glass wall in the above photo.  The main thrust of SieMatic’s new designs are to present a fetching and convincing luxury environment.  The stand’s feel was reminiscent of the newest design studios that we are executing around the world.SE3003R by SieMatic

This display, just in front of the previous on the long side, shows a little more of the stand’s architecture.  This is SieMatic’s new SE3003R, a very thin framed-type door which is very crisp in execution.  Seen here at the end of the last day (not crowded), you can get a sense of the minimalist lines and detail.  Note the chandeliers in each display, as SieMatic’s designers are very keen to use and align with the very best and creative furniture and accessory partners to get the right look.

SieMatic Classic Kitchen

 

Above is Classic, an evolution of the Beaux Arts series.  SieMatic could sit back on this successful line and be no worse for wear, but instead continually push the idea of what Classic is for today’s living.  The mix of materials and detail of surfacing is masterful.  This is a most modern “classic”, with only the presence of framed doors linking it to any sense of tradition.  The realm of possibility using the Classic style seems almost limitless as the combination of framed, flat and metal cabinet surfaces gives the designer many options to personalize with unexpected detail.

SieMatic 3003R

Above is a detail of the new SE3003R framed door.  This is a very thin frame of only 6.5mm.  Offered in lacquer colors and also this interesting Gold-Bronze, the integrated handle can be color coordinated or the door can be used with no handles at all (push latch).  This breakfront detail is a new trend; we used to pull cabinets forward a few years ago, to demarcate special areas and create visual interest.  I really like using this treatment but it can go overboard quickly in less judicious hands.

I mentioned environment and styling; here are two views of how SieMatic is using graphics to create emotion and tie into existing architecture and urban surroundings to illustrate the appropriate mood for Pure:

Cozy Seating at SieMatic

Using London’s Gherkin building nicely:

Styling at SieMatic IMM 2015

The styling is extremely important for presentation of interior products.  The visit to a studio or show stand should embrace you in a story of emotions unique to your particular brand.  A guest should feel like she is entering a series of inspiring apartments during an open house, with the sense you could move in yourself, or, that just by walking in you know what the people who live there are like.  SieMatic has created these convincing environments and I’m very happy to be continually involved with this exciting brand.

Let’s see some other kitchen brands; this is Ernestomeda.  Very nice details including creative use of stone for vertical surfaces.  The backsplash area of this island has compartments that can be used for cooking tools and of course, an herb garden.

Ernestomeda at IMM 2015

I don’t have all the details in my notebook on each photo, so some of these I’m showing just because I liked the detail or layout.  This double perpendicular island is bridged with an eating surface – very cool:

Double Bridge Island IMM 2015

Note the LED lights at the finger grip, and the simulated (or possibly real) stone surface of the cabinet faces – big trends this year.

The placement of accent shelves in contrasting colors has been a strong movement for the past few years.  I liked this corner shelf arrangement.

Open Shelf Detail

This kitchen was essentially one big multi-function island.  Note the storage bins and ever-present herbs, great open shelf tower and integrated seating surface.

Creative Kitchen Shelves

I loved this tall blue shelf, which is reminiscent of the shelf cluster I showed from the furniture post last week.  The use of push-pull cabinets is very effective here, even in a small laminate L-shaped display.

Blue Open Kitchen Shelf

I mentioned Poliform in a previous post about IMM; here is their sister kitchen brand Varrena.  Similarly detailed architecture, which is to say, exquisite.

Varenna at IMM 2015

Like most of the Italian luxury brands Varenna really understands how to create environment.  You forget you are walking through a temporary show stand as you wander around and explore all the little details in this fabulous space.

Varenna at IMM 2015

The floor was the same as used in the Poliform side, which unified the entire space.  In fact, there was barely any perceived separation between the furniture, closets and kitchen presentation.  It really felt like walking through a series of apartments.

Detail of Varenna kitchen

I was particularly enamored with the above display’s use of open space and how this island did not engage with the wall.  When using flat surfaces it is often the joints or points of haptic connection where all the magic is revealed.

Varenna at IMM 2015

These end-panel treatments are from the Poliform closet display:

End Detail by Poliform

And a similar detail on the kitchen side:

Varenna Kitchen Detail

I’ve never personally used such dark colors in the kitchen, but this is definitely a trend in the industry.  We have moved on a bit from the “nightclub” look from a few seasons ago, but this is still very much a sexy urban apartment setting.

Varenna Kitchen IMM 2015

This detail of the upper shelf shows how much care was put into the styling.  Accessorizing a kitchen display is one of the fun parts of our business.

Creative Open Kitchen Shelf

Moving on, here is another use of stone surfacing, this time everything is covered in the same marble look:

Stone Kitchen Detail at IMM 2015

More stone laminate, this one a little unconvincing:

Stone Look Laminate

This is from Leicht, a very popular brand in Germany.  The stone look here is also laminate, this time in a simulated concrete look.

Leicht Kitchen at IMM 2015

The brand Eggersman had some nice details.  The walls were OSB – oriented strand board – painted black.  In contrast to this humble material, here were mirror-polished stainless cabinet surfaces:

Mirror Stainless Cabinets

In the reflection you can see a very strange stone finish, used again in a monolithic manner as a kitchen island.

As an aside, you can also see my red vinyl belt, which is made from old VW Beetle seat vinyl.  I love this belt – it was made by a guitar strap craftsman in California.  Anybody who has been in a 1950’s or 60’s Beetle knows this surface, and with it comes a unique smell.  However, it is not the vinyl that has the odor, it is the horse hair stuffing they used.  I know that smell with trigger a huge rush of memories the next time I sit inside an old Bug, which any reader of Proust would also predict.

 

Speaking of smells, the aroma of fresh bread brought us to the appliance side where Gaggenau was demonstrating their fabulous ovens.  The stand’s architecture used raw plywood in a creative way for the roof/cornice structure.

Gaggenau at IMM 2015

A detail of the interior:

Gaggenau at IMM 2015

Another brand used raw plywood, Schueller.  This stand was very large, and was a little village of buildings showing their collections of appliances.  Very creative.

Raw wood stand at IMM 2015

As I mentioned in a previous post, after the show our group took a train to Amsterdam to see the new SieMatic flagship showroom installation.  On the way over to the train station I started to get that achy feeling that a cold or flu was on the way.  Later that night I was in full-blown chills and didn’t sleep a wink.  Although my time in A’dam was mostly confined to the hotel room, I still managed to visit the showroom and get some impressions – I’ll cover this in my next post.

 

Recent Renderings – Summer 2014

It’s been a busy summer here in the studio as we have residential kitchen projects, two small kitchen studios and some ongoing industrial design projects to finalize.  Here are some images from our residential kitchens:

Kitchen Project by Mick RiceretoThis first project is for a large home with the kitchen space centered within a sprawling floor plan.  There are numerous entrances and reveals to other spaces from all sides, which presents a challenge to circulation and maintaining a harmonious feel.  The space is quite large however, big enough for two very large islands.  Behind all those tall cabinet doors is an array of refrigeration.

The next project is has similar finishes and back-to-back, they almost feel like they could be the same project from a different angle.  Brown horizontal wood grain has been a popular finish now for about 10 years, with no sign of abatement.  The strong tones work well with the earthy palette many homeowners request.

Kitchen Rendering by Mick RiceretoBoth of these projects have fairly “traditional” building envelopes, meaning, they have all the trappings of today’s North American building trends like covered porches, traditional-style siding, raised panel doors, big moldings and the like.  It is good to see functional, modern kitchens being requested in these types of environments, even if there does seem to be a slight clash to the architecture.

This next project is a small kitchen studio.  The space is a converted car garage, with an extra high ceiling allowing for a loft space at the rear.  We have planned a large “living environment” similar to the types of spaces we have been designing for large showrooms such as SieMatic New York.  In this case the main space is shared between two kitchens, to highlight different solutions to the same living example.

Small Kitchen Studio by Mick RiceretoThe rear kitchen is functional, and positioned under the loft like it would typically occur in a converted apartment.  We kept the cabinet sizes similar and very similar, for an elemental look to counteract the busy, large industrial-type space around it.

Apartment Kitchen by Mick RiceretoThe front kitchen display is completely integrated into the environment and designed to be less “kitcheny” in appearance.  Across from the island is to be a built-in seating element with a long table suitable for parties and for client consultation.  The overall feel is to inspire the visitor and convey a feel of real architecture.  I think we will achieve all this with our design solutions.

Loft Kitchen by Mick RiceretoOn the Industrial Design side, we have been working on a few lighting collections over the past 12-18 months.  We have some models just finishing up and we are now in the process of picking colors.  Recently debuted at Wanted DesignNY in May, the Lacage pendant fixture for Ilex Lighting is entering production very soon.  We have launch photos in chrome and brushed nickel, but there will be some interesting color options for more pop.

Lacage by Ilex LightingHere is a sneak preview of another fixture we are working on, which is an array of thin aluminum blades painted in various powdercoat options.  The array is held together by a center cage which allows many options of blades to be used.  In future models we will be looking at various different materials and finishes.  For now, just a simple paint finish:

Lighting Concept by Mick RiceretoWell, summer is almost over and I feel like it hasn’t started because of all the work we have been getting though the studio.  The reality is though, time flies when busy and having fun alike.  I do look forward to getting our lighting finished and getting the latest news from Europe for next year’s kitchen trends like we do every September.

New Projects 2014 – SieMatic New York

Among our recently completed interior design projects, SieMatic New York is the highly-anticipated and most carefully detailed of Mick’s latest projects.  SieMatic’s North American flagship showroom is intended to be the prototype for a new generation of kitchen studios, with carefully and authentically-detailed living environments in place of yesterday’s small kitchen vignettes.  With over a year in the planning and making, the project is a collaboration between Mick Ricereto, Chicago’s Mick DeGiulio and Andre Backemaier, manager of SieMatic’s Architecture and Design department.  This global team worked together to develop SieMatic’s new studio and planning philosophy called Timeless Elegance.

SieMatic New York Entry

New York is one of SieMatic’s most important international studios, with the A&D building location going back 25 years with the brand.  Mick Ricereto has been involved in several renovations over the years, with this newest design a complete departure from previous designs.  The most important change was to open up the windows to the relatively new Bloomberg Building view, and breaking up the previous small displays into two living environments.

The first room is a complete Beaux Arts apartment, with kitchen, bar, seating and dining areas, unified by a subtle coffer ceiling.  The image above shows the entertainment bar upon entry.  Below, the full view of the apartment as the visitor enters the main space.

SieMatic New York Beaux Arts Apartment

The floor is a grey rustic French oak from Paris Ceramics.  The furniture is from B&B Italia, and all the lighting in the showroom is LED, including the candelabra-base bulbs in the chandeliers.  One source of lighting ensures a true and even color-cast throughout the showroom, which is important when so much natural light is available during the day.

SieMatic New York Beaux Arts Dining Room

Mick put great care into the styling and accessorizing, to make for a realistic feel.  The idea is to bring a little individual character, just like a client’s home.  Many individual antiques and salvage pieces were sourced for a personal feel.

SieMatic New York Accessories

SieMatic’s Timeless Elegance brings the highest level of luxury to clean, modern design.  With glossy wood and lacquer, copious metal finishes and deep stained wood furnishings, this rich palette adds a deep dimension to the rigorous and restrained layouts.

SieMatic New York Beaux Arts Kitchen

The Beaux Arts kitchen itself is a tour de force of materials and finishes.  The series is designed by Chicago’s Mick Degiulio, and features his classic ideas such as sliding stone backsplash cabinet panels, polished toekicks and tall polished nickel glass cabinets.  In the detail below, the combination brushed/polished pullout drawers bring an extra dimension to a sturdy cooking area.

SieMatic New York Beaux Arts Cabinet Detail

Below shows a styling vignette from the long Ebony Walnut wall facing the Bloomberg Building.  Old paperbacks, vintage models, fantastic old wood and vintage spools of yarn bring a touch of eclecticism to the space.

SieMatic New York Details

Beyond the large Maxalto table by B&B, the Beaux Arts apartment transitions into the second space, a pure expression in Lotus White S2 cabinets.  The floor finish and ceiling remain the same though the transition knuckle, drawing the visitors into the space.

SieMatic New York Dining Area

The S2 apartment is joined by the staff workspace, behind glass panels and a finish-matching Ebony Walnut reception counter.  Apartment 2 is smaller than the Beaux Arts, but the unifying finishes and visual expansion of the glass walls bring the space together and make it feel like one.

SieMatic New York Apartment 2

The S2 Lotus White kitchen is compact but expresses the architecture of the building by allowing the windows to “breathe” around the cabinets and let the city in as part of the room.  Appliances are the new Miele white collection, to further pull the purity of the small space together.

SieMatic New York S2 Kitchen

The palette is tone-on-tone, with the counter also in white; SieMatic’s 1cm thin quartz called Supreme White.  Thin counters show a tailored look to otherwise pure expanses of white.  The proportions, details and joints are where the magic is when designing pure, modern compositions.  This unity of line and finishes helps bring the space together and allows the architecture and space arrangement to standout and not feel cluttered.  Unexpected bursts of color and shape are introduced in the accessories, such as these vintage spools of yarn.

SieMatic New York Styling

An adjacent Honey Walnut shelving area is expressed as open cubes, allowing deep shadows and also the space for a small TV.  More vintage items are shown, such as old industrial bakery whisks and large electrical insulators.

SieMatic New York Walnut Shelving

The final space joins Apartment 2; the Butler’s Pantry.  Notched into a special little area with another window facing the building hallway, this authentically-scaled treasure box is designed to feel as if it was already there, and we designed the apartment around this architectural gem.  The original Beaux Arts series of cabinets are shown in Magnolia White, augmented by a walnut counter and framed antique mirror back splash and crystal semi-flush ceiling lights.

SieMatic New York Butler's Pantry

The opening party was hosted by Veranda Magazine and seemingly hundreds of guests poured into the space to help celebrate the opening.  SieMatic’s owner Mr. Ulrich Siekmann made the trip across the Atlantic and shared the ribbon cutting with SieMatic USA’s Hans Henkes.

We are very proud to be a part of the project and look forward to bringing SieMatic’s Timeless Elegance to cities all across North America.  Other future premier showrooms are planned for London and Amsterdam – look for Mick’s reports on these locations later in the year.

SieMatic Haus Fair 2013

Just back from SieMatic’s “Haus Fair”, the annual presentation of new product and display ideas at the factory in Loehne, Germany.  This year the company focused on “Great New Insights”, a major update to the interiors of the cabinets.  An elegant new drawer system was presented, with new internal accessories in wood and aluminum.  Some highlights:

SieMatic display cubes

Here, in a quiet moment during the show, are the SieMatic drawer system display cubes.  There are several options for the new drawer system, and the cubes show each level upgrade.  The core drawer will now be a very slim aluminum-color steel drawer box, for which custom sizes will now be available (!).  The upgrade will be actual aluminum, which showed a more refined level of finish.

SieMatic Island Detail

In this new “lifestyle display”, so called due to the integrated living space, the new drawer bodies are shown in the two main heights.  In addition to the drawer body finish, aluminum-front shelves and a square-profile grey door dust seal are now available.  Some details of drawer inserts – aluminum and light oak:

SieMatic drawer system 2013

The biggest innovation was a microfiber material SieMatic calls Flocking.  This new drawer mat is integrated into the insert system.  A felt-like material, flocking added a high-tech feel to the system.

Aluminum and Chestnut drawer system by SieMatic

The new chestnut finish coordinates better with some finishes where light oak would clash.  Note the integrated USB charging center.  As seen above and below, the inserts are sitting loose on the flocking mat and can easily be reconfigured.  The base of the accessory has a rubber grip, which holds against the flocking for a no-slip condition.

SieMatic Drawer Accessory System

Some views to the new “lifestyle” display.  Note the absence of handles; the drawers are released with a electronic “touch latch”, which is immensely popular in Europe at present.

SieMatic Display

This display combined existing finishes of Flannel Grey matte, Graphite gloss and natural walnut.  We were quite enamored of this combination and are starting to plan some new displays for North America like this already.  The walnut finish is shown as 5 wall panels in the middle of the room.  Also opening as touch latch, this helps make the room seem so much less like a “kitchen” and makes a Total Home integrated interior.  Note also how certain areas have doors or drawers which go all the way to the floor.  If not a primary work surface, this makes sense, otherwise, you would want a recessed toe space to get closer to the countertop without smacking your feet.

SieMatic Display

The best part about Haus Fair is catching up with your friends.  Here, Jonas and Wendy Carnemark pick finishes for some new displays.

IMG_1748

Relaxing with Marcia Speer, director of market development in N.A. and SieMatic Montreal manager Jean-Martin Lapointe.SieMatic, Loehne Germany

We stayed in the small town of Bad Salzuflen again.  I posted about this spa town last year – it is quite lovely.  Some of these timber buildings have dates as old as “Anno 1530”.

Bad Salzuflen Germany

Loehne is in northwestern Germany, making it convenient for me to fly through Amsterdam.  I always try and take a little time to revisit the city, this time seeing the Rijksmuseum for the first time since its 10-year renovation.  What would be a trip to Amsterdam without a walk down my favorite little street, Langestraat?  Search for past posts on this lovely little lane for more pictures.

Langestraat in Amsterdam

Again, another great release of new products from SieMatic.  It is a wonderful privilege to work with this respected brand, and I look forward to specifying these new interiors immediately upon returning to my office.

 

More Classic Modern Displays

Since my last post in November (already a month has gone?!), I have been working on more showroom displays in a “Classic Modern” vein.  Here are some renderings; first up is a concept for a store in South America:

Exterior Concept for SieMatic Showroom Studio in South America by Mick Ricereto

Before doing an entire store layout, we decided to render just a concept of the front of the space, to show how warm and inviting we could make the furniture layout from the outside.  When a given space has windows on 2 or 3 sides, it does wonders for publicity but can be a challenge for a kitchen showroom.  Our concept shows how we integrate a “Total Home Design” feel to the entrance; visitors can see a kitchen and a sitting/living space complete with TV, seating, fireplace.  The kitchen and living space are designed in harmony as one, the way home renovations should be considered.  I have been lecturing about this type of renovation and will post on my concept of Total Home Design in the future.

A detail view of the kitchen; notice how the “soft side” of the kitchen is arranged towards the living area (with wood shelves and a wood seating area), and the “hard side” which is water and stain-resistant, faces away from the seating and allows kitchen play and it’s inherent messiness to stay isolated from the soft side.  Finishes are Agate Grey gloss lacquer and Honey Walnut veneer.

The upper cabinets bridge over the way into the rest of the studio.  This bridge connects to the fireplace/entertainment unit and helps tie the design together.

Kitchen display concept for South America; SieMatic Agate Grey Classic Modern

Next up is a concept here in the US.  We have a large showroom which we are considering renovation, but again, want to make the front entrance as inviting as possible.  The same classic modern Agate Grey finish was selected, this time mixed with Graphite lacquer.  This display is more of an “entertainment center” or “wet bar”, with sink, coffee station and refrigerators behind panels.  Again we see a bridge to the seating area.  Across from this setup is the main kitchen, which is a more formally-presented Beaux Arts 2 display.  The idea is to keep the entire space in harmony.

SieMatic Agate Grey Kitchen/Entertainment Center Concept

It has been a busy close-out of the year, with exciting projects all over the globe and some extremely satisfying industrial design projects as well.  I have been considering new 3D software in the new year, if I can make up my mind on what to go with and then commit the necessary time for training.  Looking forward to 2013 being as diverse and exciting as 2012 has been!