Pirch Soho NY

On Saturday, May 21 Pirch Soho opened at the corner of Lafayette and Broome in New York City.  On Thursday, I attended the VIP opening party with the rest of the SieMatic and Fitch design teams.  As long-time readers know, I have been designing the kitchen areas for the Pirch stores, and Soho is unquestionably our best.  Here are some impressions of the finished store and the grand opening party.

Blog Subway

The buzz starts on your subway ride to Spring Street.  Pirch has advertisements throughout the subway using celebrities in the decorating and gourmet arenas.

Blog Ext Sign

The building itself is a fine old stone/brick manufacturing/office building, lovingly restored.  The store itself covers 32000 square feet and actually comprises space from at least two buildings, as the grade change and brick arches inside reveal.  The exterior brickwork and paint is exceptional.

Blog Exterior

Approaching the store after 6pm, guests experienced a velvet rope line up the block and tuxedo-clad “security”.  Yes, quite the buzz.

Entry View of Pirch Soho New York

Above is the view upon entry; SieMatic is the very first thing you see, even before the standard Pirch complimentary cafe.  SieMatic was very fortunate to get involved with the store layout early in the design process.  We were able to implement SieMatic’s vision of Timeless Elegance and Journey of Discovery by ensuring lots of space around each kitchen environment and letting the architecture inspire our layouts and material choices.

SieMatic S2 Agate Grey Soho New York

This first display features Gaggenau appliances, with a freezer and refrigerator clad with Black Oak veneer and the balance of the cabinets in Agate Grey matte lacquer.  The open layout and floating shelves are minimal and contribute to the spacious feel.

SieMatic SC40 Umbra Kitchen at Pirch Soho

As one walks throughout the space new display environments reveal themselves around wall blocks and glass screen walls.  As they were setting up for the party, some of the larger areas were dominated by catering and DJ equipment so this shows only a portion of what is on offer.

SieMatic Viking Display at Pirch Soho New York

Appliances on display include Sub Zero, Wolf, Viking, Miele, Gaggenau, Monogram … essentially the best available in the market today.

SieMatic 3003RLM Nutmeg display at Pirch Soho

SieMatic’s new 3003 door features a very thin 6.5mm edge detail in matte Nutmeg lacquer.  We mixed a very subtle aged bronze accent color into this display, as seen on the handles.  Up front we show another 3003 in Graphite lacquer, this one featuring Miele appliances and stainless steel accents.

SieMatic and Miele Display at Pirch Soho New York

Realistic seating areas are included where we could fit them, as this completes the domestic feel but also these areas are where the Pirch and SieMatic customer consultations start as guests receive exceptional and personalized service when shopping at Pirch.

SieMatic 3003RLM display in Pirch Soho New York

The Miele display is tucked into the window on the Broome side of the store, shown behind the stair area below.  This little display may not be much in size but when customers explore each area of the store little surprises like this small kitchen area come to life.

Stairs at Pirch Soho New York

Pirch offers kitchens, bathrooms and outdoor living furniture and fixtures.  A view to a bath environment on the second floor shows how the store designers (Fitch of Columbus OH) aimed to show complete environments in the design.  Note – all faucets and bath fillers and shower heads are fully functional for a very realistic experience.

Glog Bathroom

The spaces on the second floor are more intimate due to a lower ceiling and window height.  We responded to this feature by making the kitchen areas smaller and more realistic by building them in with walls and the ceilings properly.  This “Innovation Loft” kitchen takes up the corner of the second floor and is part of an apartment suite.  There are many home-organization and entertainment media screens embedded into the design like in the table and on top of the counter top.

SieMatic Loft Area at Pirch Soho New York

The loft is fairly small so a good view of this area was a bit hard to capture properly.  I didn’t venture upstairs during the party to see how this area was received but I’ll pop-up to NY occasionally to see how the store is doing “in action” and report back.

SieMatic Loft Area at Pirch Soho New York

We used as many new SieMatic features as we could, including these open shelves from the “URBAN” collection of furniture, quite appropriate to New York’s apartment-dwelling clientele.

SieMatic SC10 Graphite Cabinetry at Pirch Soho New York

Marcia Speer of SieMatic poses with me for our obligatory party shot.  Marcia and I work very close on these stores, selecting materials and shaping the overall product offering and interfacing with the Pirch team to get the mix of cabinets, counter tops and appliances just right.  In addition we have a team of bright designers, managers and installation experts at SieMatic who help put the whole thing together – too many to note here but they know who they are and if reading this, please recognize that I cannot take any credit for this work without your invaluable help!

Designer Mick Ricereto and Marcia Speer of SieMatic at the Pirch Soho New York Grand Opening

Next up for Pirch and SieMatic is the exciting addition of Austin TX.  We have almost completed this design and it should be open by early 2017.

I know this latest store is the best for SieMatic and Pirch and I’m sure it will be a smashing success.  When you are in NY please stop by and see the store and let us know how we are doing.

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Knock Offs

I was recently walking a “big box store” – nameless for now – and noticed some private label cabinet hardware that carried an uncanny similarity to a design I did for Amerock a few years ago.  This doesn’t bother me as this sort of thing happens all time.  You know what they say about imitation and flattery.

Here are the designs at the ‘Box:

Here are my designs for Amerock, designed around 2007:

Amerock HandleAmerock Knob

My designs have a subtle curve the ‘Box models lack, but looking at the knob in particular I think we can say my designs have undoubtedly provided the inspiration for these retail pieces.

Discussing plagiarism in design is a important topic and a little too deep for me to tackle today.  In this case Amerock is not sold in this particular store; the product manager probably wanted to have something similar to my design, but could not find it in their manufacturer’s catalog.  In today’s product development environment, it’s simply a matter of sending a drawing (or “inspirational sample”) to your Far East factory and ordering the minimum quantity to have something very close in your store.

Another situation I have been meaning to post about is what happens to a design when it gets passed over for launch, but then mysteriously shows up in somebody else’s product lineup.  This happened with a mid-century-inspired bow handle I did back in the mid 2000’s.  Here is my design:

Bow Handle 2007

You are looking at a die cast and chrome plated “actual handle”, and two development prototypes.  At some point I changed the design from the awful 3-banded idea to this simple and frankly, “familiar” bow handle design that would have been a typical design in the 1930-50’s.  Our product team rejected the design in the end however, and we went ahead with some other products.  The die cast mold went on a shelf in China.

Then, a matter of a few months later I saw my design in the display of a competing hardware company, here in the US.  The factory had simply flipped it over to somebody else!  I studied it very closely but I was convinced it was mine and not some crazy coincidence.  Here is Haefele’s handle:

Haefele Handle

It may not be the actual mold, but the engineers could have changed it a touch and then passed the product over to this other buyer.  I just can’t see how my design would otherwise be so similar.  I have nothing against Hafele here at all – it’s been years since I have done this design and I just find it amusing.  I wonder how many of my other “rejected” designs may be out there under another company?

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In other news, I have designed the kitchen area for another store for Pirch, the exciting appliance and fixture retailer – a great location in downtown New York.  The opening is later this month; look for a feature on the store in a few weeks time.

Visiting SieMatic Amsterdam

In previous posts I covered my voyage to Germany with SieMatic’s North American design partners for our visit to IMM – the furniture show in Cologne.  After the show we jumped on an ICE high speed train at 300 km/h to see SieMatic’s new flagship showroom in Amsterdam’s Vondelpark neighborhood.

SieMatic Amsterdam Exterior

This new studio is unique in many ways, one of which is full integration into this wonderful old townhouse steps away from the Vondelpark, a lovely urban green space just a couple blocks away from the recently renovated Rijksmuseum.

As we discussed above, SieMatic has revolutionized their approach to displaying product towards one of full, realistic environments.  The full building envelope is part of the experience, much the same as any top-level luxury product.  The townhouse selected for the studio itself is magnificent and no doubt provided the designers from Schepers Architects (along with SieMatic’s in-house department) tons of inspiration for the layout.

Entry At SieMatic Amsterdam

Upon entry you can see how the space is divided, as you choose to go up or down to the visible, inviting living spaces.  The effect is like a peek into actual apartments, as the individual spaces are decorated so well it looks as if the residents had stepped out minutes prior.

White SieMatic S2 Kitchen at SieMatic Amsterdam

This is the first display upon going down the first landing.  This is the S2 series in Lotus White gloss, accented with only stainless steel and Titan Oak veneer.  The herb garden is congruent with the trend we saw in Cologne.  The backsplash compartments seen below are used many times in the this studio.  These small details impressed me over and over; the individual displays show a masterful hand for detail.

Herb Garden Island

The apartments blend into each other with transition spaces, such as below.  Large walls have clever lighting and copper panels with a patina effect, combined with photo murals.  These scenes compliment the style of the room and bring the whole ensemble together.  These transition spaces are shared between several kitchen alcoves, but the effect is one of overall harmony as together they feel like an expansive, single environment.

Transition Area

The furnishings and decor are expertly chosen and curated.  Remembering we are in Amsterdam – a city of small apartments and narrow townhouses – the designers and studio staff have honed in on what works for their local market and the types of buildings they will be asked to work with.

Small Amsterdam Kitchen Display at SieMatic

Above is an S3 kitchen, using a combination of materials in a smart manner.  I like how the architects kept the window frames black in all the rooms – a nice unifying feature – and played off it with dark accents wherever possible.

Kitchen at SieMatic Amsterdam

Amsterdam has small houses, and yes the studio addresses this with small display environments.  I found these small rooms to be very inspiring.  The use of shelves, decor, creative backsplash storage elements and use of color and materials is again masterful.  The above display sports this fantastic storage wall behind the cooktop and sink:

Creative Kitchen Backsplash StorageOn another floor is this transition space with a wall of gloss Graphite panels mirrored by a copper/photo wall.  Instead of merely moving you through to the next space, I found these transitions to be very inviting and like a palette cleanser as you moved to the next apartment.

Another Transition Space at SieMatic Amsterdam

In the upstairs spaces the original building details are more visible, and the entire top floor feels like one grand apartment.  The kitchen furnishings are still quite modern here, but the overall feel is still Classic as the room environment is the rightfully steers the room’s style.

Classic SieMatic Kitchen Environment

The other spaces are just as nice or even more so, with integrated work spaces for consultation with clients or in our case, for a luncheon meeting for 20 people.  As I mentioned in my IMM posts above, I had come down with a fast case of flu and unfortunately didn’t stay in the showroom for to document everything.  I’m sure my colleagues were glad I didn’t spend too much time in general population.

Overall, this studio presents a very convincing luxury environment, and one undoubtably effective at making Amsterdammers feel at home.  Although this presentation is quite different than say New York’s flagship showroom, it is still undeniably SieMatic.  And in my office, as we work on future SieMatic projects, this will be our challenge; as we renovate spaces around the world, we shall increasingly draw on local conditions and inspiration for new studios without diluting the unique luxuries of SieMatic’s global brand.

IMM 2015 – The Kitchens

In this third installment of my trip to IMM in Cologne, it’s time to show the news in kitchens.  My trip’s main purpose was to travel with SieMatic and work with their customers on future showroom planning.  Naturally, our first stop when arriving at the massive fairgrounds was to visit the SieMatic stand.

SieMatic Stand IMM 2015

SieMatic has a new category system to describe their offerings: Urban, Pure and Classic.  As we do in the best showrooms and studios throughout the world, the stand created convincing environments to illustrate each style.  The overall feel is unified by a single floor and ceiling treatment, and all the product finishes compliment each other in the relative proximity.

This first view is from the outside “long side’ of the stand, which was a freestanding rectangle positioned right at the front of hall 4.  This new Urban kitchen is in a fresh lacquer color called Umbra, mixed with Matte Black Oak.

SieMatic at IMM 2015

The feeling is very free and open.  Note the exposed drawers at right below, which coordinates with the shelves above them.  The island is anchored by a herb garden planter, which as you will see throughout this post was a very big trend this year.  (I’m proud to say I predated this trend 2 years ago with my Schindler Lovell Beach House concept kitchen – seen here).SieMatic at IMM 2015

I love the feel of this display, how casual and yet quite put together it is.  On the far left you can see the new SieMatic 29 sideboard; this new idea goes back to SieMatic’s origins to 1929 but in an updated, sleeker skin.

SieMatic 29 Urban Sideboard

This detail shows another 29 Sideboard in Titan White.  Note the flooring, the table and the glass wall in the above photo.  The main thrust of SieMatic’s new designs are to present a fetching and convincing luxury environment.  The stand’s feel was reminiscent of the newest design studios that we are executing around the world.SE3003R by SieMatic

This display, just in front of the previous on the long side, shows a little more of the stand’s architecture.  This is SieMatic’s new SE3003R, a very thin framed-type door which is very crisp in execution.  Seen here at the end of the last day (not crowded), you can get a sense of the minimalist lines and detail.  Note the chandeliers in each display, as SieMatic’s designers are very keen to use and align with the very best and creative furniture and accessory partners to get the right look.

SieMatic Classic Kitchen

 

Above is Classic, an evolution of the Beaux Arts series.  SieMatic could sit back on this successful line and be no worse for wear, but instead continually push the idea of what Classic is for today’s living.  The mix of materials and detail of surfacing is masterful.  This is a most modern “classic”, with only the presence of framed doors linking it to any sense of tradition.  The realm of possibility using the Classic style seems almost limitless as the combination of framed, flat and metal cabinet surfaces gives the designer many options to personalize with unexpected detail.

SieMatic 3003R

Above is a detail of the new SE3003R framed door.  This is a very thin frame of only 6.5mm.  Offered in lacquer colors and also this interesting Gold-Bronze, the integrated handle can be color coordinated or the door can be used with no handles at all (push latch).  This breakfront detail is a new trend; we used to pull cabinets forward a few years ago, to demarcate special areas and create visual interest.  I really like using this treatment but it can go overboard quickly in less judicious hands.

I mentioned environment and styling; here are two views of how SieMatic is using graphics to create emotion and tie into existing architecture and urban surroundings to illustrate the appropriate mood for Pure:

Cozy Seating at SieMatic

Using London’s Gherkin building nicely:

Styling at SieMatic IMM 2015

The styling is extremely important for presentation of interior products.  The visit to a studio or show stand should embrace you in a story of emotions unique to your particular brand.  A guest should feel like she is entering a series of inspiring apartments during an open house, with the sense you could move in yourself, or, that just by walking in you know what the people who live there are like.  SieMatic has created these convincing environments and I’m very happy to be continually involved with this exciting brand.

Let’s see some other kitchen brands; this is Ernestomeda.  Very nice details including creative use of stone for vertical surfaces.  The backsplash area of this island has compartments that can be used for cooking tools and of course, an herb garden.

Ernestomeda at IMM 2015

I don’t have all the details in my notebook on each photo, so some of these I’m showing just because I liked the detail or layout.  This double perpendicular island is bridged with an eating surface – very cool:

Double Bridge Island IMM 2015

Note the LED lights at the finger grip, and the simulated (or possibly real) stone surface of the cabinet faces – big trends this year.

The placement of accent shelves in contrasting colors has been a strong movement for the past few years.  I liked this corner shelf arrangement.

Open Shelf Detail

This kitchen was essentially one big multi-function island.  Note the storage bins and ever-present herbs, great open shelf tower and integrated seating surface.

Creative Kitchen Shelves

I loved this tall blue shelf, which is reminiscent of the shelf cluster I showed from the furniture post last week.  The use of push-pull cabinets is very effective here, even in a small laminate L-shaped display.

Blue Open Kitchen Shelf

I mentioned Poliform in a previous post about IMM; here is their sister kitchen brand Varrena.  Similarly detailed architecture, which is to say, exquisite.

Varenna at IMM 2015

Like most of the Italian luxury brands Varenna really understands how to create environment.  You forget you are walking through a temporary show stand as you wander around and explore all the little details in this fabulous space.

Varenna at IMM 2015

The floor was the same as used in the Poliform side, which unified the entire space.  In fact, there was barely any perceived separation between the furniture, closets and kitchen presentation.  It really felt like walking through a series of apartments.

Detail of Varenna kitchen

I was particularly enamored with the above display’s use of open space and how this island did not engage with the wall.  When using flat surfaces it is often the joints or points of haptic connection where all the magic is revealed.

Varenna at IMM 2015

These end-panel treatments are from the Poliform closet display:

End Detail by Poliform

And a similar detail on the kitchen side:

Varenna Kitchen Detail

I’ve never personally used such dark colors in the kitchen, but this is definitely a trend in the industry.  We have moved on a bit from the “nightclub” look from a few seasons ago, but this is still very much a sexy urban apartment setting.

Varenna Kitchen IMM 2015

This detail of the upper shelf shows how much care was put into the styling.  Accessorizing a kitchen display is one of the fun parts of our business.

Creative Open Kitchen Shelf

Moving on, here is another use of stone surfacing, this time everything is covered in the same marble look:

Stone Kitchen Detail at IMM 2015

More stone laminate, this one a little unconvincing:

Stone Look Laminate

This is from Leicht, a very popular brand in Germany.  The stone look here is also laminate, this time in a simulated concrete look.

Leicht Kitchen at IMM 2015

The brand Eggersman had some nice details.  The walls were OSB – oriented strand board – painted black.  In contrast to this humble material, here were mirror-polished stainless cabinet surfaces:

Mirror Stainless Cabinets

In the reflection you can see a very strange stone finish, used again in a monolithic manner as a kitchen island.

As an aside, you can also see my red vinyl belt, which is made from old VW Beetle seat vinyl.  I love this belt – it was made by a guitar strap craftsman in California.  Anybody who has been in a 1950’s or 60’s Beetle knows this surface, and with it comes a unique smell.  However, it is not the vinyl that has the odor, it is the horse hair stuffing they used.  I know that smell with trigger a huge rush of memories the next time I sit inside an old Bug, which any reader of Proust would also predict.

 

Speaking of smells, the aroma of fresh bread brought us to the appliance side where Gaggenau was demonstrating their fabulous ovens.  The stand’s architecture used raw plywood in a creative way for the roof/cornice structure.

Gaggenau at IMM 2015

A detail of the interior:

Gaggenau at IMM 2015

Another brand used raw plywood, Schueller.  This stand was very large, and was a little village of buildings showing their collections of appliances.  Very creative.

Raw wood stand at IMM 2015

As I mentioned in a previous post, after the show our group took a train to Amsterdam to see the new SieMatic flagship showroom installation.  On the way over to the train station I started to get that achy feeling that a cold or flu was on the way.  Later that night I was in full-blown chills and didn’t sleep a wink.  Although my time in A’dam was mostly confined to the hotel room, I still managed to visit the showroom and get some impressions – I’ll cover this in my next post.

 

SieMatic NY Wins Showroom of the Year Award

The New York SieMatic showroom has won the KBB Magazine 2014 Showroom of the Year award.  Kitchen and Bath Business magazine, sponsor of America’s Kitchen and Bath Industry Show, is the industry’s leading professional publication.  We also won this award for the Charleston showroom back in 2009 and I’m proud to be a part of another award-winning project with SieMatic.

KBB Award Winning ShowroomA full analysis of the design can be read in my previous post of the showroom opening.  SieMatic is leading the shift to experience-based environments in today’s kitchen showroom design, and wanted to make a big statement with the studio in NY’s A&D building.  In comparison with the old layout (a series of small kitchen compartments, each representing a singular look), the new idea is two large apartment environments showing examples of the best in NY living.  With new studios under planning and opening soon – Amsterdam, London, Melbourne – SieMatic is moving towards this model around the world.

SieMatic New York KBB Magazine

I’m pleased the photographers chose to hone in on some of the styling elements – I worked hard to source and place those objects!

SieMatic NY Showroom of the Year 2014

I helped write the copy for the award’s application, taking care to explain why we think this design is an important departure from normal kitchen studio design.  Happily, the editors clearly have an understanding of what we have tried to do with the design and presentation.

SieMatic New York - Showroom of the Year 2014

Already we have new ideas for the next series of studios, with SieMatic about to unveil some new product and layout design in January at IMM, Germany’s big furniture show in January.  There has rarely been a more exciting time in kitchen design; If you don’t mind a little grey, cold weather please join us in Cologne next year.  As always, I am proud to work with such a fabulous team of people and well-respected brand as SieMatic.

Recent Renderings – Summer 2014

It’s been a busy summer here in the studio as we have residential kitchen projects, two small kitchen studios and some ongoing industrial design projects to finalize.  Here are some images from our residential kitchens:

Kitchen Project by Mick RiceretoThis first project is for a large home with the kitchen space centered within a sprawling floor plan.  There are numerous entrances and reveals to other spaces from all sides, which presents a challenge to circulation and maintaining a harmonious feel.  The space is quite large however, big enough for two very large islands.  Behind all those tall cabinet doors is an array of refrigeration.

The next project is has similar finishes and back-to-back, they almost feel like they could be the same project from a different angle.  Brown horizontal wood grain has been a popular finish now for about 10 years, with no sign of abatement.  The strong tones work well with the earthy palette many homeowners request.

Kitchen Rendering by Mick RiceretoBoth of these projects have fairly “traditional” building envelopes, meaning, they have all the trappings of today’s North American building trends like covered porches, traditional-style siding, raised panel doors, big moldings and the like.  It is good to see functional, modern kitchens being requested in these types of environments, even if there does seem to be a slight clash to the architecture.

This next project is a small kitchen studio.  The space is a converted car garage, with an extra high ceiling allowing for a loft space at the rear.  We have planned a large “living environment” similar to the types of spaces we have been designing for large showrooms such as SieMatic New York.  In this case the main space is shared between two kitchens, to highlight different solutions to the same living example.

Small Kitchen Studio by Mick RiceretoThe rear kitchen is functional, and positioned under the loft like it would typically occur in a converted apartment.  We kept the cabinet sizes similar and very similar, for an elemental look to counteract the busy, large industrial-type space around it.

Apartment Kitchen by Mick RiceretoThe front kitchen display is completely integrated into the environment and designed to be less “kitcheny” in appearance.  Across from the island is to be a built-in seating element with a long table suitable for parties and for client consultation.  The overall feel is to inspire the visitor and convey a feel of real architecture.  I think we will achieve all this with our design solutions.

Loft Kitchen by Mick RiceretoOn the Industrial Design side, we have been working on a few lighting collections over the past 12-18 months.  We have some models just finishing up and we are now in the process of picking colors.  Recently debuted at Wanted DesignNY in May, the Lacage pendant fixture for Ilex Lighting is entering production very soon.  We have launch photos in chrome and brushed nickel, but there will be some interesting color options for more pop.

Lacage by Ilex LightingHere is a sneak preview of another fixture we are working on, which is an array of thin aluminum blades painted in various powdercoat options.  The array is held together by a center cage which allows many options of blades to be used.  In future models we will be looking at various different materials and finishes.  For now, just a simple paint finish:

Lighting Concept by Mick RiceretoWell, summer is almost over and I feel like it hasn’t started because of all the work we have been getting though the studio.  The reality is though, time flies when busy and having fun alike.  I do look forward to getting our lighting finished and getting the latest news from Europe for next year’s kitchen trends like we do every September.

New Projects 2014 – SieMatic Charleston

It’s been 5 years since we completed the original installation for SieMatic Charleston.  That showroom won us the Kitchen & Bath Business magazine Showroom of the Year award for 2009 (Link to KB&B Article).  However five years is a long time in the luxury furniture industry, and innovators should be prepared to change out a display every 1-2 years to maintain authority over trends in materials and design.  SieMatic NYC and Charleston are good illustrations of this thinking.

The Charleston design team was fortunate to have sold off some old displays just as new product was coming out of Germany, so we were able to do the latest here.  This first display, in the front window, is very modern in layout with a long rectangular island in Agate grey lacquer and natural walnut.

SieMatic Agate Grey Display

The geometry is as simple as possible, with as little clutter we could devise.  The hood is a ceiling mounted unit and cooktop a flush-mounted induction, to keep the furniture sleek and less “kitcheny”.  The long countertops are in a ceramic material which replicates basalt, but to a length of over 300cm.  There is really no reason to consider natural stone in place of this incredibly strong, impervious and eco-friendly material.  From arm’s distance you cannot tell this is a manufactured material.  This countertop is a SieMatic exclusive, and comes in several colors and finishes.

Note how the pullout cabinets have no hardware, and the faces go to the floor.  The cabinets open with electronic “touch latches”, a hugely popular trend with European kitchen design today.

This display replaced another long island layout, but retained the fireplace area towards the front window.  We softened the look by removing the TV and taking the bookmatched/sequenced walnut panels up to 9 feet.  The glossy panels on the backsplash are SieMatic Graphite lacquer.

The original Beaux Arts display remains in the sister window slot.  With this look very appropriate to the South and with the recessed white panel design being timeless as ever, there is no need to change this display any time soon.

SieMatic Beaux Arts Display

We installed a new “Sophia Loren” Beaux Arts Lotus White Gloss kitchen 2 years ago, and it remains as is.  It is interesting to see how the Beaux Arts feel has changed over the past few years, with just these two displays in one location showing the depth of range one “doorstyle” can go.  It is very much about overall feel and appointments, and not the design of the cabinet door.

Beaux Arts 2.0 Sophia Loren

We also changed a smaller display in the back, which represents an “apartment kitchen”.  Although we are starting to move away from doing smaller displays like this, it is good to show SieMatic can meet smaller budgets and still deliver world-class function and style.  This display is in laminate and the price of such a design is more accessible than many would surmise.  Such is a benefit of modular German cabinetry, having all the interior quality and function but choose laminate for the finish and be practical and budget-minded at once.

SieMatic SC10 laminate Floating Spaces display

The shelving system is called Floating Spaces, and is completely adjustable in height.  Although we carefully composed the standard widths and shelf placement, it is designed to be flexible.  The seating is a small banquette, as large as space would allow.  This is composed simply of laminate panel material.  I love banquettes and in fact, if I had one at home I would be sitting in it typing this right now.

The last display also contains some Floating Spaces, integrated into a series called S2.  This is SieMatic’s “channel” series, of handle-less cabinets.  SieMatic invented the handle-free design of kitchen cabinets in 1960, and this look is exceptionally popular today.

SieMatic Sterling grey gloss laminate display

The finishes are Titan oak (a limed quartersawn veneer) and Sterling grey “similacque” laminate.  This gloss laminate is so flat and distortion-free, it looks just like lacquer.  I understand it is coated with a clear gloss so in fact it is really a paint finish on top of laminate, and the clarity is just simply remarkable.  Combined with the “Zero” edge of the door, there really isn’t anything else that compares.

We are very happy with this display but I should remark how I miss the design we replaced, if only because of the Photoshop work I had to do documenting it.  The old display in Terra Brown gloss lacquer, from my main website at mickdesign.com :

Old SieMatic display at Charleston

At the time of installation, I had only a 35mm wide lens and this display was very wide, requiring me to do a panoramic stitch-type edit.  This was before easy stitch-type apps were available, where you just follow directions on the screen … so I had to take several manual pans and edit them later.  It was grueling.  So, in support of manual craftsmanship, this old display photo shall take one last victory lap around the internet in honor of midnight photo edit-efforts around the world.

As always, working with SieMatic is a great honor and I’m looking forward to the next round of showrooms this year and beyond.  Have a look at my Facebook page for more news and links to exciting design projects.