On Saturday, May 21 Pirch Soho opened at the corner of Lafayette and Broome in New York City. On Thursday, I attended the VIP opening party with the rest of the SieMatic and Fitch design teams. As long-time readers know, I have been designing the kitchen areas for the Pirch stores, and Soho is unquestionably our best. Here are some impressions of the finished store and the grand opening party.
The buzz starts on your subway ride to Spring Street. Pirch has advertisements throughout the subway using celebrities in the decorating and gourmet arenas.
The building itself is a fine old stone/brick manufacturing/office building, lovingly restored. The store itself covers 32000 square feet and actually comprises space from at least two buildings, as the grade change and brick arches inside reveal. The exterior brickwork and paint is exceptional.
Approaching the store after 6pm, guests experienced a velvet rope line up the block and tuxedo-clad “security”. Yes, quite the buzz.
Above is the view upon entry; SieMatic is the very first thing you see, even before the standard Pirch complimentary cafe. SieMatic was very fortunate to get involved with the store layout early in the design process. We were able to implement SieMatic’s vision of Timeless Elegance and Journey of Discovery by ensuring lots of space around each kitchen environment and letting the architecture inspire our layouts and material choices.
This first display features Gaggenau appliances, with a freezer and refrigerator clad with Black Oak veneer and the balance of the cabinets in Agate Grey matte lacquer. The open layout and floating shelves are minimal and contribute to the spacious feel.
As one walks throughout the space new display environments reveal themselves around wall blocks and glass screen walls. As they were setting up for the party, some of the larger areas were dominated by catering and DJ equipment so this shows only a portion of what is on offer.
Appliances on display include Sub Zero, Wolf, Viking, Miele, Gaggenau, Monogram … essentially the best available in the market today.
SieMatic’s new 3003 door features a very thin 6.5mm edge detail in matte Nutmeg lacquer. We mixed a very subtle aged bronze accent color into this display, as seen on the handles. Up front we show another 3003 in Graphite lacquer, this one featuring Miele appliances and stainless steel accents.
Realistic seating areas are included where we could fit them, as this completes the domestic feel but also these areas are where the Pirch and SieMatic customer consultations start as guests receive exceptional and personalized service when shopping at Pirch.
The Miele display is tucked into the window on the Broome side of the store, shown behind the stair area below. This little display may not be much in size but when customers explore each area of the store little surprises like this small kitchen area come to life.
Pirch offers kitchens, bathrooms and outdoor living furniture and fixtures. A view to a bath environment on the second floor shows how the store designers (Fitch of Columbus OH) aimed to show complete environments in the design. Note – all faucets and bath fillers and shower heads are fully functional for a very realistic experience.
The spaces on the second floor are more intimate due to a lower ceiling and window height. We responded to this feature by making the kitchen areas smaller and more realistic by building them in with walls and the ceilings properly. This “Innovation Loft” kitchen takes up the corner of the second floor and is part of an apartment suite. There are many home-organization and entertainment media screens embedded into the design like in the table and on top of the counter top.
The loft is fairly small so a good view of this area was a bit hard to capture properly. I didn’t venture upstairs during the party to see how this area was received but I’ll pop-up to NY occasionally to see how the store is doing “in action” and report back.
We used as many new SieMatic features as we could, including these open shelves from the “URBAN” collection of furniture, quite appropriate to New York’s apartment-dwelling clientele.
Marcia Speer of SieMatic poses with me for our obligatory party shot. Marcia and I work very close on these stores, selecting materials and shaping the overall product offering and interfacing with the Pirch team to get the mix of cabinets, counter tops and appliances just right. In addition we have a team of bright designers, managers and installation experts at SieMatic who help put the whole thing together – too many to note here but they know who they are and if reading this, please recognize that I cannot take any credit for this work without your invaluable help!
Next up for Pirch and SieMatic is the exciting addition of Austin TX. We have almost completed this design and it should be open by early 2017.
I know this latest store is the best for SieMatic and Pirch and I’m sure it will be a smashing success. When you are in NY please stop by and see the store and let us know how we are doing.