Our latest showroom design for SieMatic is now open in Bethesda, MD. Konst – meaning “art” in Swedish, is owner Jonas Carnemark’s third studio renovation/location in a decade. Locking down a busy corner of Wisconsin Ave. near the Bethesda Metro station, this latest move – just a block away from the old building – is a gigantic leap in street and sidewalk exposure.
Our previous showroom space was constructed over two renovation phases, which left an incongruous layout from end-to-end. This new space is more linear, showing a straight progression of SieMatic design as one enters and meanders counter-clockwise around the space.
This view from opening night in early October shows the great storefront exposure on the front of the building.
As motorists and pedestrians come down Wisconsin Ave towards Washington DC, this large SieMatic logo beckons proudly on the modernist façade from blocks away.
The first display consists of a simple white laminate island positioned before a large, continuous-grain natural walnut cabinet wall. Behind the paneling are fridges and freezers, hidden storage areas and audio-visual equipment.
The building features a large chamfered corner on Wisconsin Ave, so we chose to angle the front display parallel to this edge. Keeping the floor longitudinal but aligning the LED ceiling strips adds dynamics to the youthful room feel.
A large display monitor shows loops of SieMatic and Konst design features while Miele’s latest white glass appliances make a bright accent on the left side for balance.
Visitors walk around the right side of the display for their first look of display 2 and the rest of the space.
The second display presents a large suite of space with S2 in Oak and SLG “similacque” glossy laminate, adjacent to the Beaux Arts 2.0 display at the rear. A SieMatic table and benches is just out of view behind the Algue screen by Ronan & Erwan Bouroullec for Vitra at left.
The Beaux Arts takes up the anchor space at rear with a large seating area, media center/fireplace and entrance to samples areas and service space.
The display follows SieMatic’s usual Beaux Arts philosophy of using metal, gloss lacquer and wood and asymmetrical balance to create this unique feel. With these photos taken only a few minutes before the opening party, I’ll need to return for more pictures of details and the seating areas.
We are particularly proud of this latest studio, and wish the staff at Konst the best luck at this new location. Based on the level of interest passersby expressed during my site visits – as well as the tremendous response on opening night – I’m sure this location will prove more successful than their old spaces.
Visit Konst online and browse the excellent work they have been doing for the past few years and do make sure to drop in when in the Washington DC/Bethesda area.