The New York SieMatic showroom has won the KBB Magazine 2014 Showroom of the Year award. Kitchen and Bath Business magazine, sponsor of America’s Kitchen and Bath Industry Show, is the industry’s leading professional publication. We also won this award for the Charleston showroom back in 2009 and I’m proud to be a part of another award-winning project with SieMatic.
A full analysis of the design can be read in my previous post of the showroom opening. SieMatic is leading the shift to experience-based environments in today’s kitchen showroom design, and wanted to make a big statement with the studio in NY’s A&D building. In comparison with the old layout (a series of small kitchen compartments, each representing a singular look), the new idea is two large apartment environments showing examples of the best in NY living. With new studios under planning and opening soon – Amsterdam, London, Melbourne – SieMatic is moving towards this model around the world.
I’m pleased the photographers chose to hone in on some of the styling elements – I worked hard to source and place those objects!
I helped write the copy for the award’s application, taking care to explain why we think this design is an important departure from normal kitchen studio design. Happily, the editors clearly have an understanding of what we have tried to do with the design and presentation.
Already we have new ideas for the next series of studios, with SieMatic about to unveil some new product and layout design in January at IMM, Germany’s big furniture show in January. There has rarely been a more exciting time in kitchen design; If you don’t mind a little grey, cold weather please join us in Cologne next year. As always, I am proud to work with such a fabulous team of people and well-respected brand as SieMatic.