Among our recently completed interior design projects, SieMatic New York is the highly-anticipated and most carefully detailed of Mick’s latest projects. SieMatic’s North American flagship showroom is intended to be the prototype for a new generation of kitchen studios, with carefully and authentically-detailed living environments in place of yesterday’s small kitchen vignettes. With over a year in the planning and making, the project is a collaboration between Mick Ricereto, Chicago’s Mick DeGiulio and Andre Backemaier, manager of SieMatic’s Architecture and Design department. This global team worked together to develop SieMatic’s new studio and planning philosophy called Timeless Elegance.
New York is one of SieMatic’s most important international studios, with the A&D building location going back 25 years with the brand. Mick Ricereto has been involved in several renovations over the years, with this newest design a complete departure from previous designs. The most important change was to open up the windows to the relatively new Bloomberg Building view, and breaking up the previous small displays into two living environments.
The first room is a complete Beaux Arts apartment, with kitchen, bar, seating and dining areas, unified by a subtle coffer ceiling. The image above shows the entertainment bar upon entry. Below, the full view of the apartment as the visitor enters the main space.
The floor is a grey rustic French oak from Paris Ceramics. The furniture is from B&B Italia, and all the lighting in the showroom is LED, including the candelabra-base bulbs in the chandeliers. One source of lighting ensures a true and even color-cast throughout the showroom, which is important when so much natural light is available during the day.
Mick put great care into the styling and accessorizing, to make for a realistic feel. The idea is to bring a little individual character, just like a client’s home. Many individual antiques and salvage pieces were sourced for a personal feel.
SieMatic’s Timeless Elegance brings the highest level of luxury to clean, modern design. With glossy wood and lacquer, copious metal finishes and deep stained wood furnishings, this rich palette adds a deep dimension to the rigorous and restrained layouts.
The Beaux Arts kitchen itself is a tour de force of materials and finishes. The series is designed by Chicago’s Mick Degiulio, and features his classic ideas such as sliding stone backsplash cabinet panels, polished toekicks and tall polished nickel glass cabinets. In the detail below, the combination brushed/polished pullout drawers bring an extra dimension to a sturdy cooking area.
Below shows a styling vignette from the long Ebony Walnut wall facing the Bloomberg Building. Old paperbacks, vintage models, fantastic old wood and vintage spools of yarn bring a touch of eclecticism to the space.
Beyond the large Maxalto table by B&B, the Beaux Arts apartment transitions into the second space, a pure expression in Lotus White S2 cabinets. The floor finish and ceiling remain the same though the transition knuckle, drawing the visitors into the space.
The S2 apartment is joined by the staff workspace, behind glass panels and a finish-matching Ebony Walnut reception counter. Apartment 2 is smaller than the Beaux Arts, but the unifying finishes and visual expansion of the glass walls bring the space together and make it feel like one.
The S2 Lotus White kitchen is compact but expresses the architecture of the building by allowing the windows to “breathe” around the cabinets and let the city in as part of the room. Appliances are the new Miele white collection, to further pull the purity of the small space together.
The palette is tone-on-tone, with the counter also in white; SieMatic’s 1cm thin quartz called Supreme White. Thin counters show a tailored look to otherwise pure expanses of white. The proportions, details and joints are where the magic is when designing pure, modern compositions. This unity of line and finishes helps bring the space together and allows the architecture and space arrangement to standout and not feel cluttered. Unexpected bursts of color and shape are introduced in the accessories, such as these vintage spools of yarn.
An adjacent Honey Walnut shelving area is expressed as open cubes, allowing deep shadows and also the space for a small TV. More vintage items are shown, such as old industrial bakery whisks and large electrical insulators.
The final space joins Apartment 2; the Butler’s Pantry. Notched into a special little area with another window facing the building hallway, this authentically-scaled treasure box is designed to feel as if it was already there, and we designed the apartment around this architectural gem. The original Beaux Arts series of cabinets are shown in Magnolia White, augmented by a walnut counter and framed antique mirror back splash and crystal semi-flush ceiling lights.
The opening party was hosted by Veranda Magazine and seemingly hundreds of guests poured into the space to help celebrate the opening. SieMatic’s owner Mr. Ulrich Siekmann made the trip across the Atlantic and shared the ribbon cutting with SieMatic USA’s Hans Henkes.
We are very proud to be a part of the project and look forward to bringing SieMatic’s Timeless Elegance to cities all across North America. Other future premier showrooms are planned for London and Amsterdam – look for Mick’s reports on these locations later in the year.