SieMatic Haus Fair 2013

Just back from SieMatic’s “Haus Fair”, the annual presentation of new product and display ideas at the factory in Loehne, Germany.  This year the company focused on “Great New Insights”, a major update to the interiors of the cabinets.  An elegant new drawer system was presented, with new internal accessories in wood and aluminum.  Some highlights:

SieMatic display cubes

Here, in a quiet moment during the show, are the SieMatic drawer system display cubes.  There are several options for the new drawer system, and the cubes show each level upgrade.  The core drawer will now be a very slim aluminum-color steel drawer box, for which custom sizes will now be available (!).  The upgrade will be actual aluminum, which showed a more refined level of finish.

SieMatic Island Detail

In this new “lifestyle display”, so called due to the integrated living space, the new drawer bodies are shown in the two main heights.  In addition to the drawer body finish, aluminum-front shelves and a square-profile grey door dust seal are now available.  Some details of drawer inserts – aluminum and light oak:

SieMatic drawer system 2013

The biggest innovation was a microfiber material SieMatic calls Flocking.  This new drawer mat is integrated into the insert system.  A felt-like material, flocking added a high-tech feel to the system.

Aluminum and Chestnut drawer system by SieMatic

The new chestnut finish coordinates better with some finishes where light oak would clash.  Note the integrated USB charging center.  As seen above and below, the inserts are sitting loose on the flocking mat and can easily be reconfigured.  The base of the accessory has a rubber grip, which holds against the flocking for a no-slip condition.

SieMatic Drawer Accessory System

Some views to the new “lifestyle” display.  Note the absence of handles; the drawers are released with a electronic “touch latch”, which is immensely popular in Europe at present.

SieMatic Display

This display combined existing finishes of Flannel Grey matte, Graphite gloss and natural walnut.  We were quite enamored of this combination and are starting to plan some new displays for North America like this already.  The walnut finish is shown as 5 wall panels in the middle of the room.  Also opening as touch latch, this helps make the room seem so much less like a “kitchen” and makes a Total Home integrated interior.  Note also how certain areas have doors or drawers which go all the way to the floor.  If not a primary work surface, this makes sense, otherwise, you would want a recessed toe space to get closer to the countertop without smacking your feet.

SieMatic Display

The best part about Haus Fair is catching up with your friends.  Here, Jonas and Wendy Carnemark pick finishes for some new displays.

IMG_1748

Relaxing with Marcia Speer, director of market development in N.A. and SieMatic Montreal manager Jean-Martin Lapointe.SieMatic, Loehne Germany

We stayed in the small town of Bad Salzuflen again.  I posted about this spa town last year – it is quite lovely.  Some of these timber buildings have dates as old as “Anno 1530”.

Bad Salzuflen Germany

Loehne is in northwestern Germany, making it convenient for me to fly through Amsterdam.  I always try and take a little time to revisit the city, this time seeing the Rijksmuseum for the first time since its 10-year renovation.  What would be a trip to Amsterdam without a walk down my favorite little street, Langestraat?  Search for past posts on this lovely little lane for more pictures.

Langestraat in Amsterdam

Again, another great release of new products from SieMatic.  It is a wonderful privilege to work with this respected brand, and I look forward to specifying these new interiors immediately upon returning to my office.

 

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