SieMatic Montreal Opening Party

I attended the SieMatic Montreal opening party last night, enjoying cocktails and fantastic hor d’oeuvres with 150 guests in the sparkling new installation.  I started working with showroom manager Jean-Martin Lapointe on the design last summer, so it was great to see the space come alive, exactly as we intended.

The studio is part of the large kitchen gadget/commercial supplier shop Doyon Cuisine, in the upscale Montreal suburb of Brossard.  To enter the space, one goes through the main kitchen store and up the stairs to SieMatic.  We clad the stair area with a walnut laminate to visually connect the SieMatic areas upstairs.  Here SieMatic USA principal management Marcia Speer and Hans Henkes pose on the red carpet.

Marcia Speer and Hans Henkes of SieMaticWhen reaching the top of the stairs, we needed to show visitors the way to the studio (to the left at top of stairs.  We added a walnut laminate-clad desk and curved wall at the top of the mezzanine and used logos to denote the way to the main showroom.  This area is the perfect buffet and bar area for events.

Main Reception of SieMatic MontrealThe ceiling of the Doyon Cuisine space was a lovely terracotta color, and walls apple green.  Jean-Martin and I selected all new finishes for the building and carefully orchestrated the entrance sequence, as the studio itself passes by the commercial demonstration kitchen before entering the displays.  Upon entry, one walks into a “full living environment”-style display – showing a living space with a large kitchen display.

Studio entry view of SieMatic MontrealLiving Space at SieMatic Montreal

The first kitchen display is an SE4004 Stone Beech Veneer.  This display bridges the living space with Floating Spaces shelving to integrate a flexible storage element which can be more decorative or more functional, depending on planning and configuration.

Full View of Stone Beech display at SieMatic Montreal

SieMatic Montreal Stone Beech Display

SE4004 Display

Note the ceiling “cloud” above to bring the scale down and slightly mask the commercial corrugated/exposed ceiling.  The flooring throughout is a dark medium-plank veneer.  Mick enjoying a drink with guests and SieMatic management/colleagues at the cantilevered Smoked Oak countertop.Mick with Guests

The display around the corner is an S2-L Truffle Grey Gloss Lacquer model with black glass touch-latch cabinets embedded in the wall to the right.  The vertical channel tall cabinets hide a column-style Gaggenau refrigerator.

S2 Display at SieMatic MontrealAt the center of the showroom is a Beaux Arts 2.0 display, in the “Sophia Loren” style.  For more on this style of display search for “Beaux Arts” or “Sophia Loren” here on my blog.

SieMatic Montreal "Sophia Loren" Beaux Arts DisplayThe last display is an SC10 in Titan Pine and Sterling Grey laminate.  This is a Smart Design offering from SieMatic, which is a great look at a popular price-point.  We show Materials system shelves along with a standard L-shape design.

SieMatic Montreal SC10 Display SieMatic Montreal SC10 Display

Note the window opening into the Beaux Arts display.  Whenever I can, planning visual cues into other areas is essential to keeping a sense of circulation and discovery in a showroom layout.  Especially in this case, as this SC10 display is a “dead end” which leads only to offices at the back.  A detail of the backsplash area, showing SieMatic LP1 lighting and award-winning OnWall accessory system:Tile Detail of SieMatic Montreal SC10 Display

Here is a view of the samples library/consultation room, just adjacent to the studio entrance and across from the reception area.

Samples and Consultation Room at SieMatic Montreal

SieMatic Montreal is associated with Doyon Cuisine and Julien, the fantastic stainless fixtures company.  Here, Jean-Martin Lapointe addresses the guests along with Hans Henkes and Julien CEO Gilles St-Pierre.

Manager Jean-Martin Lapointe introduces the new SieMatic Montreal kitchen design studio

A parting shot – old friends Keith and Raymond Binns (SieMatic resellers in Toronto) with SieMatic management.

Raymond Binns, Hans Henkes, Marcia Speer and Keith Binns

I am very happy with the final presentation.  Jean-Martin Lapointe did a fantastic job at executing the design, and this business is surely going to do quite well here in Montreal.  As always, I wish I had more time to spend in the city, but I have pledged to come back in the summer or fall – with my bicycles and sense of weekend adventure – and visit again.

 

 

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